University of illinois climate action plan - RNJ&G

My University’s capstone course has students form mini advertising agencies and create real-world campaigns for campus and community groups. Students learn how different disciplines work together—including account direction, research, strategy, media, and creative—to better understand the why, how, and what of advertising. Advertising seniors in ADV 498 created a name and logo for their agency, defined their client goals, gathered insights from target audiences, identified main messages, and designed creative strategies to achieve the goals.

Our Client was a Climate Initiative that the University had undertaken, and they were looking for a way to promote their actions in helping make the campus a greener space and specifically drive traffic to their website, which contained a PDF with statistics to back up their claims. Acting as Art Director for this project, I conceptualized and fabricated various promotional materials to appeal to students and faculty.

Stickers

Seed Packets

Display

Coupon

Dynamic Site Redesign

Incorporates layered text and video content

Banner ads