University of Illinois Department of Advertising

As Creative Director for this project, I spearheaded the creative overhaul of the UIUC Department of Advertising course curriculum map, leading a talented team of art directors and copywriters. My role involved conceptualizing and crafting a visually attractive and intuitive course curriculum map designed to enhance the educational journey. I developed and implemented a strategic campaign aimed at engaging key demographic groups: incoming students, current students, and individuals aspiring for graduate degrees. My contributions extended beyond the initial project scope, encompassing the creation and execution of campaign extensions such as merchandise design, event planning, and innovative promotional strategies.

Pitch Deck for Client

Poster and Promotional Handout

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Digital Display Banner

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Merchandise - T-shirts, Phone Stands, Umbrellas, Padfolios

Guerilla Marketing